What is a blog ?
A blog is a continuation of articles listed in order of creation on a website .
Generally classified from the most recent to the oldest, giving a better visibility of a brand’s news, the articles focus on a specific theme and allow you to add content to your news page .
What is the difference between a blog and a website?
There is no real difference because a blog is a type of website.
A website is by nature: static . That is to say, it displays pages in which the contents are organized and little updated. While a blog is said: dynamic , it is updated regularly.
In a website, one can find a special page dedicated to the blog. Only the content on this page will be updated regularly while the other pages will remain static.
Advanced blogs can also contain pages.
WordPress: most popular blogging platform
WordPress is the most popular blogging platform with the most powerful content management system.
By default, WordPress integrates 2 types of content: articles and pages .
At startup, when creating on WordPress, you will have the choice between:
- Make your website a blog and it will be the heart of it, its main page.
- Put your blog on 1 dedicated page of your site. It will therefore be installed in a specific section of your website.
Blog and SEO
Implement a blog on your site in the first place allows you to bring content to your Internet users and share on hot topics related to your business or your services. But it also allows make your SEO work , that is to say your natural reference .
At Swiss Lemon, we advise our clients who wish to obtain SEO visibility , to integrate a blog page and above all: to feed it regularly!
The more traffic you get to your site, the harder you make your natural reference . The blog and its articles are therefore a wonderful gateway to boost new visits to your site.
However, there is one condition: writing quality articles.
Writing blog articles
How to assess the quality of an article? and how do you know if it’s worth publishing?
According to our source , here is 5 essential questions to ask yourself gauge the quality of a blog post :
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Would I be ready to share this article with those around me?
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Does the article solve a problem?
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Is it original?
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Is the content supported by solid and validated data?
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Is the article pleasant to read?
=> Theory is good, but let’s practice.
At Swiss Lemon we like challenges … Let’s analyze our present article based on the 5 essential questions of redacteur.com.
- Would we be ready to share this article with those around us?
=> Our article seems coherent to us and we are convinced of the importance of the subject. All the members of our team would be ready to share it with those around them.
- Does the article solve a problem for our Internet users?
=> According to this same source: “the most relevant articles are those which are really useful to your prospects and which solve a problem they encounter (related to your industry). ”
Based on this statement, we can say that this blogging article is completely related to our field of activity and responds to a recurring problem for our customers: why a blog page?
- Is it original?
=> Today, it is almost impossible to find a topic that no one has talked about yet. The originality must therefore be found elsewhere … We have tried to stand out in the form of this article with this scenario.
- Is our content backed by solid and validated data?
=> Our sources, regardless of the articles on our Swiss Lemon site, are repeatedly checked, cited and investigated. We are very wary of fakes news and we only communicate on subjects that we understand.
- Is our article pleasant to read?
=> This last point depends on the habits and tastes of everyone. Nevertheless, we respect simple rules such as: using clear language to talk about our activity, structure our content, visually ventilate the texts and offer pleasant visuals.
The advantages of a blog
They are numerous, especially from a point of view SEO . The more content you add to your blog, the more you solicit Google robots to come and visit you to index your pages: and everyone knows how much Google likes sites to be regularly updated with new content .
Besides all this work of natural reference , don’t lose sight of point number 1 of why your site exists: YOUR INTERNET USERS !
Offer them quality content , regularly, to retain them and create your community.
In Swiss Lemon our advice is always the same: A blog YES … but updated regularly!