The benefits of a website for your business
Website: showcase of your company
Many companies have embarked on the digital shift which is essential for good visibility of their products / services. The Covid-19 health crisis accelerated this change, but it had indeed started several years ago.
Today, being present and communicating on the internet is essential for all companies.
Your website will allow you to make yourself known by reaching a targeted audience all year round and without interruption. It is the window of your business and your business card on the web .
Among other things, your site allows you:
- To present your activity, your services.
- To promote your products / services
- To create a bond with your customers
- To sell and therefore develop your turnover
- To place yourself in a market where your competitors are not yet present
- Increase your notoriety
- To give your customers all the information they could need, online, easily.
Your website must meet your needs and the goals you set for yourself.
The image of your company
The biggest advantage of having a website is of course the professional image that it will send on the internet.
With just over 4.79 billion Internet users in 2020, the web is a huge market in which there is necessarily a small place for your company.
The whole thing will be to get you noticed, that your customers find you and that you come before your competitors in the search engines . For all these reasons, creating a website requires technical knowledge.
The appearance of your website will have a big impact. The first impression plays a key role, especially in the context of the few seconds your site has to convince a user to stop longer and decide to explore your pages.
To arouse interest ! when a potential customer arrives on your site, he will quickly evaluate its content to know if it stays or if it leaves your site. Will you have succeeded in arousing his interest enough for him to continue his visit and take action? Contact you, buy … this is the role of a website for your business .
When the website inspires confidence
According to a recent study, 56% of Internet users would not trust a company that does not have a website.
In our time, your presence on the web will enhance the image of your company.
Not only does web presence not pass your site, you might also decide to create a social media account. The goal will not be the same, and although it is easier and less expensive to go through social networks, the benefits will be less.
A website allows you to be in control of your digital communication . Unlike social networks, the site belongs to you and you are not dependent on the constraints linked to these social platforms. For example, you can fully customize the visual of your company, work on the user experience , on the various functionalities that can be implemented on a site, etc. Integrate a plan with Google Map so that your customers can find you easily, put your schedules, your customers’ opinions …
Increase your visibility through your website
Providing answers to Internet users, this is the job of your business site .
When you decide not to have a site dedicated to your business, you run the risk of not existing with the majority of your customers.
For companies, increasing their visibility on the internet is an essential lever for their survival. Increasingly, getting traffic to your website is becoming the number 1 priority of entrepreneurs looking for growth and development. Very few companies today can deprive themselves of visibility on the internet to counter the competition.
New users cannot be attracted to a business website if it is not visible online. Again, technical aspects must be put in place so that your site gives you complete satisfaction. SEO , SSL certificate … all these terms, if they are still unknown to you, are part of the visibility of your website and are essential.
Swiss Lemon , your digital communication agency in Geneva , has surrounded itself with experts in all digital fields.
Site creation , SEO, graphics … We provide answers to all aspects of your communication on the Web .
Don’t underestimate the benefits of a quality website for your business. Boost your growth, stand out from your competition. And because each company is different , Swiss Lemon adapts and invents unique digital communication strategies , meeting the needs of each of its customers.