Give visibility to your website
Implement the SEO best practices and make your site go up to the 1st page of search results.
The success of your business depends on the services or products you make available to your customers… but what if customers can’t find you when they need you? The visibility of your website is essential in 2021 to stand out.
Internet users have gotten into the habit of looking on the internet when they want something. Whatever your field of activity, you are no exception … This is when SEO of your site will work in your favor and prevent your potential customers from going to the competition.
The implementation of a digital communication strategy
Once the communication strategy of your defined business, you cannot miss digital communication . More and more essential nowadays, the crisis of Covid-19 accelerated the need for businesses to switch to digital.
Swiss lemon explains what a SEO quality for your website and its benefits are final for your business.
The trends of a successful natural referencing
A marketing campaign cannot be successful without the establishment of a nature referencing relevant based on SEO best practices .
Technology and search engine algorithms are constantly evolving to follow the latest trends. They are based on the way people search the Internet.
- Optimization for mobiles : Your site must be designed for the best visibility on a mobile display. Most Internet users do their daily research on their mobile phone, so it is essential that your site is displayed in a “mobile first” fashion. This consists of designing a site by putting priority over the mobile version and by gradually adapting web design for larger screens.
- Local SEO : Search engines, especially Google’s, will focus more on local searches to prioritize local businesses in 2021. Update your page “ Google My Business “and insist in your SEO on keywords defining geographic areas.
- User experience : also called UX , you will need to optimize the quality of the user experience. Know the needs of your Internet users, know How? ‘Or’ What , when and Why they arrived on your site, will allow you to refine the best possible use of your website. For this you need to examine the analyzes made by Google through various tools allowing you to follow the evolution of your customers on your site.
- Voice search : Very popular since 2019, voice search is a criterion to take into account when creating your SEO-optimized content. Internet users are increasingly using the voice search function on their mobile or through voice assistants. You will therefore have to place keywords in line with this new trend. “When to do? Why ? What is the difference between ? Etc. ”Must be part of your textual content on your website.
- Video content : for search engines this is an important criterion in 2021. The presence of a video on your website will undoubtedly make it possible to move up a few places in the SERPs.
- The quality of the textual content : This criterion is and will remain one of the most important in terms of natural referencing. Of high quality texts containing relevant and well-placed keywords will ensure your site a ranking in the 1st pages of search engines. In addition to the relevance of the keywords selected, the length of the content, the ranking of titles … it is advisable to add new content regularly, not through a blog for example.
Conclusion for good SEO in 2021
All these criteria are to be implemented according to your field of activity. It will be necessary to define your digital communication strategy and be patient to have results in natural reference . Keep up to date with the latest news from search engine algorithms and the latest trends in SEO.
It is a time-consuming job with certain technical details that you can entrust to experts so that you can fully take care of your business. Contact Swiss Lemon for more information. We will be delighted to be able to guide you in your choices.