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Launching Threads by Meta

Launching Threads by Meta

New social network threads " Thread " It is a series of messages in computing, containing closely related information. In April, META announced the launch of its new social platform competing with Twitter. Threads was officially launched on Thursday, July 06, 2023....

Digital communication in summer

Digital communication in summer

How to take advantage of summer to strengthen your online presence Our digital communication strategies Summer is a good time to review your digital communication strategy and strengthen your online presence. With more free time and a potentially more receptive...

The power of algorithms

The power of algorithms

Discover the power of algorithms, the key to better digital visibility on social networks   In 2022, 4.7 billion people were using social networks, representing 59% of the population. Promoting your company on social networks has become essential in today's...

Deconcentration on the Web

Deconcentration on the Web

The deconcentration of Internet users on the web: why is it a problem?   The Internet has become an incredibly competitive place to capture the attention of Internet users. With billions of websites and an overwhelming amount of content published every day, it's...

The Cloud in 2023

The Cloud in 2023

What is the Cloud? In 2023, the cloud has evolved into an increasingly advanced and ubiquitous technology. It is essentially a network of interconnected remote servers that allow users to access data, applications and services online, without the need to store or...

AI & SEO

AI & SEO

What is AI?   Artificial intelligence (or AI) is more and more present in our daily life, especially through new products or services. Artificial intelligence is not a technology per se but rather a scientific field in which tools can be classified when they meet...

Meta Verified: the Meta pay badge

Meta Verified: the Meta pay badge

A subscription for Instagram & Facebook creators Facebook and Instagram's new paid offering (Meta) has been unveiled. This is Meta Verified which consists, through a monthly subscription, to have its accounts validated and obtain a greater protection as well as a...

Cybersecurity in 2023

Cybersecurity in 2023

Cyber attacks, a growing threat in 2023 From the smallest companies to the largest, cyber attacks are exploding and can wipe out years of work. They also affect individuals. They are mainly victims ofphishing, account hacking and fake media fraud. In recent years, the...

The year 2022 in figures

The year 2022 in figures

The year 2022 has come to an end and the entire Swiss Lemon team wishes you all the best for 2023. Let's take a look at this past year from a digital point of view...   Social networks in 2022 In 2022, social platforms are still a precious ally for the visibility...

Google My Business listings, change in 2024

Google My Business listings, change in 2024

The new European law: Digital Market Act has just been unveiled. A real revolution for the Google search engine, it came into force on November 01, 2022 for an application in March 2024 at the latest. What changes are planned for Google My Business listings?  ...

My site is down!

My site is down!

Unavailability of your website Showcase of your company, what if your website was unavailable? Hateful for many professionals, in addition to losing potential customers, it strongly harms your brand. If the outage turns out to be more serious than expected, your site...

Infomaniak, the Swiss hosting company

Infomaniak, the Swiss hosting company

Infomaniak is an independent company, based exclusively in Switzerland, founded in 1994 and 100% owned by its employees. No subcontracting, no data processing by a third party: Infomaniak has absolute control and unique access to the data they host. An important...

The new LPD

The new LPD

New data protection law in Switzerland The new Swiss data protection law will come into force in 2023. What should we expect and what are the differences with the RGPD already present for companies offering services to EU countries? Swiss Lemon informs you about the...

The benefits of a website

The benefits of a website

Your website, your company's digital business card   Many companies have embarked on the digital shift which is essential for good visibility of their products / services. The Covid-19 health crisis accelerated this change, but it had been underway for several...

Cybersecurity in summer

Cybersecurity in summer

Your security on the internet during your vacations   Data is everywhere, which is why it's important to understand what data security is and adopt good practices to protect yourself during the summer vacation period. Vacations rhyme with rest, sun and family......

SEO and natural language processing

SEO and natural language processing

SEO and NLP, their definitions   SEO ="Search Engine Optimization". It is a set of techniques to position a website in search engines to make it visible to Internet users. This work is done through quality content on your site, relevant and well placed keywords,...

5G

5G

What is 5G? The 5G network encompasses a set of technologies corresponding to the fifth generation of the standard for mobile telephony. 5G is currently the most advanced form of very high-speed Internet access . The principle of its operation is the same as that of...

Domain Names

Domain Names

You've heard of them, you come across them every day on the internet… A domain name designates the identity of a company on the web. It is thanks to him that Internet users arrive on your site. Domain name: definition The domain name is the address of the website of...

Your passwords on the internet

Your passwords on the internet

Passwords in everyday life   Passwords are present everywhere, for everything in our daily lives. To access its most secure online services such as its bank or its mailbox, but also to enter its customer accounts, its applications, to unlock its connected...

Improve User Experience

Improve User Experience

User Experience or UX   The user experience on a site is the ease for an Internet user to navigate on this site. It highlights a fluid, pleasant and intuitive interaction . This term is recent, it was used for the first time in 1995. The UX is very broad and...

LinkedIn

LinkedIn

LinkedIn, social network for professionals   Discovering profiles, sharing professional information, recruiting or submitting your CV… LinkedIn allows you to connect with trusted contacts and gradually expand your circle of knowledge in the desired fields of...

The major digital trends for 2022

The major digital trends for 2022

The digital trends of 2022 to follow closely   Ecommerce Trends   More and more, the content of a site as well as the way of communicating of a brand allow professionals to get out of the game. The competition is fierce in terms of e-commerce. Here are the...

Looking back on the year 2021

Looking back on the year 2021

2021 has come to an end, on a global scale, digital has gained momentum . For example these few figures that say a lot ... 4.55 billion social media users worldwide, an increase of over 400 million additional members in the past 12 months. That's the equivalent of 13...

Site in mobile version

Site in mobile version

The importance of having a mobile site   What is mobile first?   “ Mobile first ” literally means “ mobile first ”. It is when the designer of a website thinks about creating the site in its mobile version as a priority . Internet browsing is optimized for...