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5G

5G

What is 5G? The 5G network encompasses a set of technologies corresponding to the fifth generation of the standard for mobile telephony. 5G is currently the most advanced form of very high-speed Internet access . The principle of its operation is the same as that of...

Domain Names

Domain Names

You've heard of them, you come across them every day on the internet… A domain name designates the identity of a company on the web. It is thanks to him that Internet users arrive on your site. Domain name: definition The domain name is the address of the website of...

Your passwords on the internet

Your passwords on the internet

Passwords in everyday life   Passwords are present everywhere, for everything in our daily lives. To access its most secure online services such as its bank or its mailbox, but also to enter its customer accounts, its applications, to unlock its connected...

Improve User Experience

Improve User Experience

User Experience or UX   The user experience on a site is the ease for an Internet user to navigate on this site. It highlights a fluid, pleasant and intuitive interaction . This term is recent, it was used for the first time in 1995. The UX is very broad and...

LinkedIn

LinkedIn

LinkedIn, social network for professionals   Discovering profiles, sharing professional information, recruiting or submitting your CV… LinkedIn allows you to connect with trusted contacts and gradually expand your circle of knowledge in the desired fields of...

The major digital trends for 2022

The major digital trends for 2022

The digital trends of 2022 to follow closely   Ecommerce Trends   More and more, the content of a site as well as the way of communicating of a brand allow professionals to get out of the game. The competition is fierce in terms of e-commerce. Here are the...

Looking back on the year 2021

Looking back on the year 2021

2021 has come to an end, on a global scale, digital has gained momentum . For example these few figures that say a lot ... 4.55 billion social media users worldwide, an increase of over 400 million additional members in the past 12 months. That's the equivalent of 13...

Site in mobile version

Site in mobile version

The importance of having a mobile site   What is mobile first?   “ Mobile first ” literally means “ mobile first ”. It is when the designer of a website thinks about creating the site in its mobile version as a priority . Internet browsing is optimized for...

GAFAM dominates the world

GAFAM dominates the world

What are GAFAMs?   The GAFAMs are the initials of the very famous: Google , Apple , Facebook , Amazon and Microsoft . They are also nicknamed " Big Five ". These are the 5 tech giants who dominate the world today thanks to Big data. They are constantly gaining in...

Internet requests in 2021

Internet requests in 2021

Trends in Internet user queries in 2021 in Switzerland   The year 2021 was marked by several major events, this is reflected in the trends on search engines . In Switzerland, what have been the most popular requests on the internet ? For general search terms we...

The benefits of a website

The benefits of a website

The benefits of a website for your business   Website: showcase of your company Many companies have embarked on the digital shift which is essential for good visibility of their products / services. The Covid-19 health crisis accelerated this change, but it had...

New Google Algorithm Update

New Google Algorithm Update

Fighting spam even more effectively   Already in 2012, Google launched the update of its SEO algorithm "Penguin". This had been deployed with the aim of sanctioning sites with fraudulent SEO practices , in particular those which did not respect Google's...

Facebook becomes META

Facebook becomes META

Name change for Facebook   We know the new name of the company Facebook. From now on, the firm founded by Mark Zuckerberg will be called “ Meta ” to better represent all of its activities. This was announced this Thursday, October 28, 2021. Note that it is simply...

Figures for 2021

Figures for 2021

Social media figures in 2021   In 2021, social networks saw an increase in the number of users: + 400 million additional members. This figure therefore reaches 4.55 billion regular users of social platforms , all combined. Only 4 years after its launch, the...

Social media addiction

Social media addiction

Can social networks become an addiction?   Social networks arrived with the era internet and since then they have forever changed the way people communicate. Every day, several times a day, we connect to our social networks . They are on average 3 per user. A...

Tell me about the storytelling

Tell me about the storytelling

Storytelling   Tell a story for business purposes : here is the simple definition of storytelling. By replacing selling points for a brand or product with a story, the storytelling helps to capture attention and arouse emotions with customers. This communication...

Google’s algorithms and its updates

Google’s algorithms and its updates

Definition of Google's algorithm   Algorithm it is a set of computer treatments applied to internet pages on the google search engine in order to be able to determine a ranking in the list of search results. This ranking of web pages is done through several...

Digital communication

Digital communication

Definition of digital communication   Also called digital communication , the digital communication includes all techniques use of digital media : Internet, social networks or cell phones. It is also the digitization of the various communication media . Mainly...

Know everything about emojis

Know everything about emojis

The history of emojis and emoticons   The emojis and the emoticons are 2 different languages that do not have the same story. Emoticons are a symbol that is written using keyboard characters like; ) allowing to convey a message by differentiating emotions....

What is a CMS?

What is a CMS?

Content Management System: what is it exactly?   Acronym CMS is the abbreviation of " Content Management System ". This is the platform through which we go to be able to create a website and its contents. This platform or computer program makes it possible...

Facebook penalizes false information

Facebook penalizes false information

Facebook's struggle to share fake news   For a few days, Facebook informs its users that the repeated sharing of false information , said fakes news , will now be penalized. This penalty will be active on personal accounts and on pages. The Facebook pages...

Content Marketing in 2021

Content Marketing in 2021

What exactly is Content Marketing?   Content Marketing designates all the practices of creation and distribution, by a company, informative content , useful or fun for its customers. It is a long-term strategy and the content must have a high added value for...

Social networks in 2021

Social networks in 2021

Real communication tools , in 2021 social networks are numerous and influential in the Digital Marketing . There are more than 2 billion users worldwide , but then how do you get out of the game as a professional and how to best exploit the benefits of social networks...

Growth Hacking

Growth Hacking

What is Growth Hacking?   This term is familiar to you and yet you do not know exactly what it is for? Swiss Lemon explains, simply, what this young marketing technique is. As the English term suggests, the Growth Hacking consists in developing and deploying...