The Newsletter in 2021

 

Marketing tool still very popular today, newsletter however appeared in the 1970s. Since then, its effectiveness is no longer to be proven.

A newsletter allows you to create a list of emails made up of subscribers who have previously registered on your site and to whom you will send on a regular basis emails loaded with personalized content.

Increase traffic to your website, promote a special page, highlight an offer … the content of your newsletter will be very specific and must be addressed to your list of subscribers in order to retain your Internet users .

 

Have subscribers

 

Newsletter is an excellent marketing lever. To benefit from it, it is essential to have obtained the agreement of the recipients of the your newsletter . It will therefore be necessary for Internet users to register on your site by leaving, at least, their email address.

It is also important that your subscribers are qualified: the goal being to convert to customers .

Subscribe to your newsletter should obviously be quick and easy, so as not to discourage your future customers. Go for a concise registration form and a prominent link on your site or blog.

To get more subscribers, there is a well-known technique: offering paid content, or a discount offer, by exchange of a registration .

Writing quality articles on your blog will also help attract Internet users, who are interested in your content, it will be easier to convince them to subscribe for receive your newsletters.

Integrate the sharing icons of your newsletters in social networks to give more visibility to your brand.

 

How to create a relevant Newsletter?

 

According to our source Livementor, there are 5 techniques to create an engaging newsletter :

  • Bet on simplicity : the most important thing should be the message you want to get across. Clear, concise and visually airy text.

 

  • Engage your subscribers : The objective is to create an interaction with them. Answer their questions, and ask them questions.

 

  • Be personal : Writing a newsletter is also giving your subscribers the opportunity to respond to you. Avoid “no reply” addresses

 

  • Newsletters , this is for subscribers. Not for people who haven’t asked for anything. A subscriber is an Internet user who has given their consent to receive your newsletter.

 

  • Find the right rhythm: regularity sending is the key.

 

Blog article newsletter

 

A few tips to remember from newsletters

 

  • Newsletter = content

Its content must be interesting and of quality to retain your readers.

 

  • Think carefully about the subject of your newsletter

What might pass for an unimportant detail could make you miss a good number of clicks. It should be engaging and perfectly reflect your content.

On average, it will take 3 seconds for your subscriber to make the decision, or not, to open your email.

 

  • Choice of sending platform

Take the time to study the different sending platforms. They all have their own features. We find in particular: MailChimp , Mailjet or Sendinblue to recite nobody else but them.

 

  • A simple and airy template

Your reader’s attention span is short. Your content should make you want to continue reading. Avoid large blocks of text, the reading path should be airy and pleasant to read.

 

  • Place a call-to-action button

No need to abuse it, your readers are already subscribed. A small, very specific “call to action”, just so that your subscribers can, for example, discover something new.

 

  • Always keep the same design and format

The customer should get used to the newsletter and quickly find information that might interest him.

 

A responsive newsletter

 

Today, more than 60% of users use their mobile to check their emails.

It is therefore necessary not only to think of their fingers by placing buttons well colored and adapted in size. But also to their vision by adapting the size of your content and the way in which the text blocks will be placed in mobile version.

A careful and careful check of the mobile rendering of your newsletter must be done before sending.

An HTML newsletter should normally be between 550 and 650 pixels wide if you want your content to display nicely in most messaging systems while still leaving enough room to effectively communicate your message.

In order to guarantee an optimal display of your text, we recommend that you use classic web fonts.

Remember that the ratio of your images will stay the same on mobile and desktop . Opt for square format images, they will be displayed in the same way on both.

 

A touch of digital in your communication

 

The newsletter campaigns have a great reach, at a lower cost and the results are fast.

A newsletter must be sent on a regular basis: quarterly, monthly, weekly or even daily. The frequency of sending will generally depend on the content highlighted in the newsletter.

The advantages of the newsletter as a communication tool are numerous: find them on our emailing page .

 

Digital communication newsletter