What are GAFAMs?   The GAFAMs are the initials of the very famous: Google , Apple , Facebook , Amazon and Microsoft . They are also nicknamed " Big Five ". These are the 5 tech giants who dominate the world today thanks to Big data. They are constantly gaining in...

Trends in Internet user queries in 2021 in Switzerland   The year 2021 was marked by several major events, this is reflected in the trends on search engines . In Switzerland, what have been the most popular requests on the internet ? For general search terms we...

The benefits of a website for your business   Website: showcase of your company Many companies have embarked on the digital shift which is essential for good visibility of their products / services. The Covid-19 health crisis accelerated this change, but it had...

Fighting spam even more effectively   Already in 2012, Google launched the update of its SEO algorithm "Penguin". This had been deployed with the aim of sanctioning sites with fraudulent SEO practices , in particular those which did not respect Google's...

Name change for Facebook   We know the new name of the company Facebook. From now on, the firm founded by Mark Zuckerberg will be called “ Meta ” to better represent all of its activities. This was announced this Thursday, October 28, 2021. Note that it is simply...

Social media figures in 2021   In 2021, social networks saw an increase in the number of users: + 400 million additional members. This figure therefore reaches 4.55 billion regular users of social platforms , all combined. Only 4 years after its launch, the...

Can social networks become an addiction?   Social networks arrived with the era internet and since then they have forever changed the way people communicate. Every day, several times a day, we connect to our social networks . They are on average 3 per user. A...

Storytelling   Tell a story for business purposes : here is the simple definition of storytelling. By replacing selling points for a brand or product with a story, the storytelling helps to capture attention and arouse emotions with customers. This communication...

Definition of Google's algorithm   Algorithm it is a set of computer treatments applied to internet pages on the google search engine in order to be able to determine a ranking in the list of search results. This ranking of web pages is done through several...

Definition of digital communication   Also called digital communication , the digital communication includes all techniques use of digital media : Internet, social networks or cell phones. It is also the digitization of the various communication media . Mainly...

The history of emojis and emoticons   The emojis and the emoticons are 2 different languages that do not have the same story. Emoticons are a symbol that is written using keyboard characters like; ) allowing to convey a message by differentiating emotions....

Content Management System: what is it exactly?   Acronym CMS is the abbreviation of " Content Management System ". This is the platform through which we go to be able to create a website and its contents. This platform or computer program makes it possible...

Facebook's struggle to share fake news   For a few days, Facebook informs its users that the repeated sharing of false information , said fakes news , will now be penalized. This penalty will be active on personal accounts and on pages. The Facebook pages...

What exactly is Content Marketing?   Content Marketing designates all the practices of creation and distribution, by a company, informative content , useful or fun for its customers. It is a long-term strategy and the content must have a high added value for...

Real communication tools , in 2021 social networks are numerous and influential in the Digital Marketing . There are more than 2 billion users worldwide , but then how do you get out of the game as a professional and how to best exploit the benefits of social networks...

What is Growth Hacking?   This term is familiar to you and yet you do not know exactly what it is for? Swiss Lemon explains, simply, what this young marketing technique is. As the English term suggests, the Growth Hacking consists in developing and deploying...

The Newsletter in 2021   Marketing tool still very popular today, newsletter however appeared in the 1970s. Since then, its effectiveness is no longer to be proven. A newsletter allows you to create a list of emails made up of subscribers who have previously...

Send an email, watch his social networks or watch streaming videos ... all these acts of our daily life have a beautiful and impact on our planet . Since the Covid-19 pandemic , the acceleration of digitization has never been so important. Teleworking,...

Personal data more than 500 million users of the social platform Facebook were posted on a hacking forum in early April. These last months, confidential data leaks on large sites are multiplying. No one is safe from this kind of hacking. The data exposed includes...

What is paid SEO?   Paid SEO , or SEA for S earch E ngine AT dvertising, designates the sponsored ads present on search engines. These ads stand out very well from other links on search results pages because they are highlighted by Google . We are talking about...

Secure your site   Like the recent fire that devastated the servers of the famous host OVH in March 2021, no one is safe from an accident. Around 464,000 domain names and 3.6 million web servers who were connected to OVH were unavailable after the fire. For the...

What do we call digital identity?   Digital identity , also named Numeric identity or IDN , is the set of traces left on the internet by a company or an individual. This information is collected by search engines as you navigate the Web . A major issue in the...

Why should you list your website?   SEO   We cannot repeat it enough: without visibility a website no use. A little reminder of what the natural reference or SEO . This term refers to all the techniques used by search engine, as Google , to rank your site on...

What is a blog ?   A blog is a continuation of articles listed in order of creation on a website . Generally classified from the most recent to the oldest, giving a better visibility of a brand's news, the articles focus on a specific theme and allow you to add...