New trends in media consumption in Switzerland.
According to the Digimonitor study .
With the rise of teleworking in Switzerland , Following the Covid-19 , the year 2020 projects the use of smartphones and laptops in the front of the scene.
The number of smartphone users has increased a lot in 1 year. It is estimated that almost 88% of the Swiss population would have access to the internet at all times through a smartphone. It is more particularly people aged 55 and over who by opting for its use, increased this figure in 2020.
A sharp increase in the use of laptop was also noted: nearly half a million Swiss.
In 2020, for the first time, the Swiss population used a laptop more in 76% of cases compared to 69% who will remain with the traditional use of a laptop. desktop computer.
Neither the smartphone nor the laptop has yet dethroned television , which remains the most widely used electronic device in Switzerland, with 95% of the population who watches her at least occasionally. It is estimated that 7 in 10 people turn on television every day.
Radio stations are still used by 82% of the Swiss.
What are the platforms that stand out in 2020?
Time spent on social networks in 2020 increased, the Covid-19 having a share of responsibility in this practice. We note, among other things, that almost half of the Swiss population uses Facebook , 1/3 goes at least occasionally on Instagram but this is the platform Tik-Tok which wins all the votes young people under 25 . He is the social network with the fastest growth in Switzerland: its number has almost quintupled since 2019. However Tik-Tok has not yet succeeded in reaching the Swiss population as a whole, and only 6% of Swiss use this platform.
Spotify has gained 300,000 users in 2020, so today you are 1/3 of the Swiss population listening to music via Spotify regularly.
Netflix passes the 2 million user mark in 2020, its growth is similar to previous years.
Use of smartphones for contactless payment
There is a significant increase in the use of smartphone payment methods over the year 2020. The contactless shopping are now done through mobile phones for nearly 1.8 million people.
In 2019 the figures were 1.2 million people who opted for the contactless with their smartphone.
The Swiss payment app “Twint” is the market leader ahead of Apple Pay or Google Pay.